Top Brands that Retain Their Value

December 1, 2022

The luxury watch community reveres well-made, innovative, and reliable timepieces. As such, it is quite common that these sought-after pieces will retain their value, even years after the initial purchase. With so many brands and styles to choose from, you may be curious as to which of the major players in the industry excel at holding their value. We take the guesswork out of it and explain why some timepieces are still valuable, even years after purchase.

Rolex: The indisputable giant in the world of Haute horology, Rolex routinely succeeds at holding its value. Truly, purchasing a Rolex is an investment in much the same way purchasing real estate is an investment. The Swiss brand has a long history and excellent reputation which helps to uphold its value. Innovatively, Rolex was the first brand on top of Mount Everest, and the first watchmaker to engineer a dive watch. With its history, achievements, craftsmanship, and reputation, Rolex is the most sought-after watch brand. Styles of Rolex that have good resale value: Submariner and Oyster Perpetual.

Patek Philippe: With a 177-year-old tradition backing it, Patek Philippe timepieces exude confidence, power, and artistry. It is said one never actually owns a Patek Philippe watch, but rather takes care of it for the next generation. A combination of innovation and artistry, these watches are not just mechanical masterpieces but are wearable art that has all been manufactured in-house. Patek Philippe styles that have good resale value: Nautilus and Aquanaut.

Omega: : Perhaps not coming with quite the same price tag as the previously mentioned brands, Omega watches are also fantastic at holding their value. Again, carrying the cache of “firsts”, Omega was the brand Buzz Aldrin was wearing during the first lunar landing. This Swiss company is also known for making their movements in-house, which pleases those involved in the world of luxury timepieces, and as a result, helps the resale value. Omega styles that have good resale value: Seamaster, Speedmaster.

There is no need to sacrifice either function or style when transitioning from quiet holiday cocktails to destination weekend parties and gatherings.

Heritage, tradition, and reverence all contribute to the impeccable resale value of luxury timepieces. These companies have stood the test of time, and global recognition creates a demand for them. Purchasing a high-end timepiece is not only a milestone, but is also an investment for your future, or future generations. The brand, style, and demand all affect resale value. Looking to get into the world of horology, or expand your already growing portfolio? Visit our Facebook page or give us a call at 561.368.1454 to see all that we can offer you!

Jewels in Time-Boca Raton